Services

TakeOff Support can offer a range of services for the travel and tourism industries.

Representation of:

AIRLINES - AIRPORTS - CAR RENTAL COMPANIES - TRAIN OPERATORS - CRUISE LINES - HOTELS & RESORTS - TOURIST BOARDS - DESTINATION MANAGEMENT COMPANIES - TOUR OPERATORS - ATTRACTIONS

Activities offered:

MARKETING

• Formulation of objectives, marketing strategy & plan
• Market research & demand analysis
• Focus group segmentation
• Competitor analysis
• Product & pricing recommendations
• Distribution strategy
• Advertising plan
• Campaign development, monitoring & evaluation
• Product launches, stimulation campaigns for existing products
• Corporate image, destination image building, brand & product awareness campaigns
• Telemarketing, trade and consumer (e)mailings, newsletters
• Online marketing
• Development of partnerships: airlines, airports, rail operators, hotels, car rental companies, tourist boards, tour operators
• Monitoring of results & reporting

SALES

• Formulation of objectives, sales strategy & plan
• Focus on business travel (business travel agents & corporate accounts), VFR-Visiting Friends & Relatives traffic and leisure travel (leisure travel agents & tour operators)
• Professional and result driven field sales
• Contract negotiation, account management & evaluation
• Development of new market opportunities, B2B and B2C
• Sales promotion activities - familiarisation trips, workshops & road shows, trade and consumer exhibitions & events
• Monitoring of results & reporting

RELATIONSHIPS DEVELOPMENT & MANAGEMENT

• Media - consumer and trade media
• Business associations &: chambers of commerce
• Diplomatic missions
• Tourist boards
• Social clubs, expatriates' organisations, special interest groups
• Public relations